Eddie Shabot, arms crossed, smiling, in a white shirt

New York · Founder · Brand builder

I build brandspeople carry.

Co-founder of Sprayground. Founder of WYP. Partner in QueenMe. Now putting it all to work through Shabot Labs.

Work with Eddie three ways: on your brand, on a project with one of his ventures, or on your stage.

Experience · 30+ years of ideas & energy

Things people carry.

A young man flipping through a record bin in a 1990s New York music store A buyer studying a large painting in a small New York art gallery A street artist wearing a 2008 Tatoot backpack spray-paints a legal graffiti wall A Sprayground shark-mouth backpack on a New York subway train Teenagers celebrating together under a WYP banner in a school gym A QueenMe one-on-one game at Madison Square Garden A volunteer mentor and a teenager painting a mural panel together A woman laughing at a rooftop event, holding a Shabot Labs can

Record Explosion

1990s · Music · Culture · Merchandising

Where it started: music, culture and merchandising, and an early read on what people line up for and take home.

ArtMaster Gallery

2000s · Wholesale · Creativity · Commerce

Art as a business: wholesale, creativity and commerce, putting original work into buyers' hands.

DrawLOUD!

2008 · Founder

The first social media graffiti art competition: a legal stage where street artists could be seen.

Sprayground

2010s · Co-founder

A backpack became a canvas. Co-founded with David Ben David, Sprayground grew from ground zero into one of the most culturally influential bag brands in the world, worn by athletes, artists and creators.

Photo: *hettie* · CC BY-ND 2.0

WYP — What's Your Passion?

2020s · Founder

Youth, mental health and community. A motivational media and apparel brand, launched with MLB star Ronald Acuña Jr. and NFL star Derwin James as strategic advisors.

QueenMe

2020s · Partner

The first all-girls 1-on-1 basketball tournament. Born in New York to give young women ballers the spotlight the game owes them.

PPPP

501(c)(3) · Passion · Purpose · Peace · Projects

People. Programs. A brighter tomorrow.

Shabot Labs

Now · Founder

Premium custom canned water that people hold, scan and share. Your brand, in their hands.

Design a can

One story · Four doors

Walk in through any door.

Eddie's story is the foundation. Shabot Labs puts that experience to work for clients. WYP helps people find their passion. QueenMe brings the mission to life on the court.

Spray paint cans, a stencil and backpack sketches on a studio workbench
You are here

The founder

Eddie Shabot

The story and the network.

Brand-building experience, faith and purpose. Partnerships, collaborations and speaking.

Work with Eddie
A green Shabot Labs slim 12 oz can on a stone block

The commercial engine

Shabot Labs

Your brand, in their hands.

Custom branded canned water with QR engagement and sponsor activation, for events, venues and hospitality.

Teenagers painting, making music and sketching clothes in a community studio

The mission

WYP

What's your passion?

The journey from passion to purpose to prize, for young people building confidence through creativity and community.

Explore WYP
A teenage girl dribbling in a one-on-one game under a spotlight

The mission in action

QueenMe

Her game. Her rules.

Girls-first basketball, culture and opportunity. Sponsorship, licensing, or bring QueenMe to your city.

Explore sponsorship

Find your door

What's your passion?

Pick what brings you here and we'll point you to the right door.

Eddie Shabot

Every door starts with a question.

Choose one above. Each answer leads to the brand built for it, or straight to Eddie.

What drives the work

“Everyone is born with a unique God-given talent.”

— Eddie Shabot
  • Passion
  • Purpose
  • Prize

The work is the same in every room: help people find what they love, give it a stage, and build something that lasts.

Work with Eddie

Let's build the next one.

Tell Eddie what you have in mind. A brand to grow, a project to make together, or a stage that needs a story about passion and purpose.

Three ways to work with Eddie

On your brand · a partnership
Grow or co-build a brand with Eddie: strategy, culture and launch.
On a project with one of his ventures · a collaboration
Branded water with Shabot Labs, youth creativity and community with WYP, or girls-first basketball with QueenMe.
On your stage · speaking
Keynotes, panels and youth events on brand building, passion and purpose.
An empty stage with a single microphone under a spotlight
Keynotes · Panels · Youth events
What would you like to explore?
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